In January 2026, our CEO, Flavio Acuña, represented Spa Natural Center at FITUR in Madrid, one of the most influential global tourism events. His participation marked a significant start to the year for our organization, reaffirming the positioning of wellness as a strategic pillar within contemporary tourism development.
During the event, Spa Natural Center was honored with the 2026 Excelencias Tourism Award, in the category Wellness – Healthier Societies, granted by Grupo Excelencias.
This recognition — symbolized by a Blue Diamond traveling to the Dominican Republic — validates a model that understands wellness as a tool for social transformation, integrating wellbeing, community impact, and territorial vision.
Additionally, our CEO received the International Tourism Cooperation Recognition, granted by ASICOTUR in Category C – Individuals, highlighting his trajectory in promoting wellness tourism and fostering international networks.
These achievements are a source of pride for our entire team. They represent years of consistent work, professional development, and commitment to a vision that goes beyond the individual guest experience.
Meetings that Strengthen Industry and Shared Vision
FITUR also served as a strategic platform for dialogue with leaders actively shaping the future of global tourism.
Among the most significant meetings were discussions with David Collado, Minister of Tourism of the Dominican Republic, sharing perspectives on positioning the country within high-value segments such as wellness tourism.
Conversations were also held with Simón Pedro Barceló, President of Barceló Hotel Group, addressing the evolution of hospitality models and the changing expectations of today’s traveler.
Additional exchanges took place with Alejandro Rubín Carballo, President of ASICOTUR; artificial intelligence expert Carme Artigas; Juan Manuel Hernández, Vice President of Banco Popular Dominicano; and key representatives of regional tourism and real estate development.
Each of these interactions provided valuable insights into investment, innovation, international cooperation, and territorial development, further strengthening Spa Natural Center’s strategic network.
Strategic Alliance for the Development of Verón Punta Cana
One of the most meaningful milestones was the formalization of a strategic alliance with the Municipal District of Verón Punta Cana, through the signing of an agreement alongside its Mayor, Ramón Antonio Ramírez.
This agreement aims to position Verón Punta Cana as a leading global destination for health and wellness, reinforcing a structured development model in which public and private sectors collaborate strategically.
For Spa Natural Center, this alliance represents a tangible commitment to territorial strengthening, opportunity creation, and the advancement of tourism with measurable and sustainable impact.
A Collective Achievement
Spa Natural Center’s presence at FITUR 2026 represents more than institutional recognition. It confirms that the path we have chosen — built on excellence, cooperation, and long-term vision — transcends borders.
These recognitions and alliances reflect the dedication of every member of our team, whose daily commitment makes it possible for wellness to become a driver of social transformation and responsible tourism development.
We continue moving forward with purpose, responsibility, and commitment.
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